Imagine a world where a landlord sends this letter to their tenants:

“Because I had such a great investment year and my needs are well covered, I am reducing your monthly rent by 5% for the next year, at which point we will reevaluate.”

A preposterous thought, right? I mean – what landlord in their right mind would offer such a ludicrous deal? A rent decrease? Not in our growth-minded system.

Pull that thread a bit. See what answers come to you. How did we come to believe that this concept is so ridiculous? Why is there a constant demand for growth that drives our current behavior?

Maybe it only seems crazy to us because the suggestion runs counter to our current mental models. What if we changed the system conditions to allow for it?