A few years ago I started a movement. It had one follower.

Intrinsic Tranquility: Your Household Process Management Specialist

I was going to fix everyone’s problems by helping them run their homes well. I was going to Save the Everyman (and woman)!

Aside from my desire to help those that never asked for my help, I was completely obsessed with the name. I thought I was so clever. A complex synonym for inner peace. What brilliance!

No need to ask around if anyone actually wanted this help though, because I had struck “branding gold” with the name. It would sell itself!

Shockingly (not really), the concept never took off, but my efforts were certainly worthwhile despite the lack of success. I took a risk. I failed. I learned.